Social Media Optimization (SMO)

Social Media and Web 2.0 is here to stay. Social Media Optimization or Social Media Marketing essentially involves increasing visibility and driving traffic through Social Networking, News, Images, Designing Viral Widgets, Bookmarking, Videos, Encyclopedia, and Q & A to attract customers.

Our Social Media Optimization strategies are provided to promote our clients’ sites through networking, social bookmarking, video sharing and photo sharing sites.

As part of our Social Media Optimization services, we will work alongside you on:

• Creating and developing custom applications for social networking websites like MySpace, Facebook, etc.
• Viral marketing to help promote idea in the form of articles, videos, etc.
• Creating brand awareness.
• Making your websites social-media friendly (by increasing linkability of the websites, increasing bookmarking and tagging, rewarding inbound links, etc.)
• Promoting your website through paid as well as free advertisements on social networks.
• Generating targeted traffic to your website.
• Utilizing the power of the social networks to drive traffic to your website.
• Community building.
• Integrating blogs and RSS and such tools into the marketing campaign.
• Regularly adding optimized and well-linked content to your website.
• Tweaking your tags and links to increase your presence and findability over the net through social media search.
• Following the buzz on the Internet about your company and brand name.
• Making it possible for you to connect with visitors, community members and competitors through links, comments and other such methods to help you expand your user-base.
• Working alongside you to track and capitalize on visitor trends.
• Developing a personalized interactive marketing technique that encourages your visitors to share, tag and interact with you.
• Maintaining a level of awareness of all the social marketing trends and events to help your company gain exposure.

What we do?

1. Press Release Distribution
We help by distributing your press releases to several online press release distribution sites, which in turn help by distributing your content to blogs and websites. We also submit to regional as well as technology-related press release submission websites.

2. Article Submission
Articles are probably the best way a person can promote his service. A well-written article can make a world of difference when it comes to increasing the web traffic and improving your link popularity. We submit your articles to some of the best online directories.

3. Social Bookmarking
Social bookmarking is a concrete, proven traffic increasing method. Apart from increasing your link popularity through exposure and direct links, we also provide you with solutions wherein additional links cost less. We also create accounts for you in all the popular social bookmarking sites like Delicious, DIGG, etc.

4. Blog Submission
Similar to directory submission, we submit the details of your blog into the blog directories.

5. RSS Feed Submission

We submit your RSS Feeds to different distribution centers. Many blogs and websites pull data from these distribution centers, which enables your content to be distributed on all the relevant websites and directories.

This is how Social Media Optimization can further your Internet Marketing campaign:

• Improve the rankings for targeted keywords.
• Branding or word of mouth publicity over the Internet.
• Targeted direct referrals.

Our SMO team gets started by first evaluating what your target audience is. After this, we put together a SMO strategy that gels with your target audience and takes into consideration their social groups rules, regulations and preferences. We have a content writer who will write the content for articles, blogs, comments, and we can design and distribute viral widgets to attract and engage your audience.