Pay Per Click (PPC)

We have a pay per click campaign to suit any budget. We get started by understanding what your target audience is and then by outlining a PPC strategy. Once we have this strategy in place, we use a combination of our experience and our knowledge to improvise. We identify the tool or tools that would best suit your needs and requirements and then we deploy it for you.

We ensure that all your PPC campaigns are successful and we help to extend your reach as well as increase the awareness in your audience. Our PPC experts can manage your PPC campaigns on Yahoo, Google, MSN, Ask and Business.com. Our optimization methodology will ensure that you have full value for money and your keywords will result in leads.

Verve’s seasoned PPC experts research the PPC for keywords and phrases and then relay this to appeal to your audience.

Our services include:

• Keyword Selection
• Landing Page Design
• PPC Ad Copy
• PPC Bid Management and Bid Optimization
• PPC Conversion Tracking & Reporting
• Geographic Targeting
• Analytics & Intelligence Customization

Our Pay-Per-click campaign involves the following steps:

• Keyword Research and Selection
  
  In-depth keyword research is performed depending on your industry type, market, products and your niche. After this is done, we come up with a list of all the potential keywords that could be beneficial to you.
  
  
• Money Keywords
  
  Selecting money keywords or key phrases means those keywords which solely targets visitors who are interested in buying your services and products and not just on the lookout for information. This also includes developing a ‘negative’ list and eliminating those keywords that have a low ROI.
  
  
• Attractive Ad Copy
  
  Creating an attractive and creative ad copy to help optimize your PPC campaign in order to get the most click potential at reduced bids.
  
  
• Traffic Analysis
  
  Analyzing and understanding the traffic patterns and web statistics of visitors that are coming to your website through PPC searches. It also analyzes the paths that they follow as well as their exit routes. This improves the sales process and makes it easier for visitors to buy from your site.
  
  
• Bid Management
  
  The rates of PPC bids can be decided in a consulting session with the client as per the keywords and competition for keywords. Based on these fixed rates, we can help optimize each Ad group to yield profits.
  
  
• PPC Budget
  
  Keeping your PPC campaign within the budget is extremely important and we direct all our efforts towards providing you with the maximum coverage within your budget.
  
  
• PPC Campaign Optimization
  
  Analyzing the performance of your campaign through various powerful tools helps us to optimize your campaign in order to increase the ROI by adding or deleting specific ad groups or non-performing keywords.
  
  
• ROI Calculations
  
  We help you to calculate the ROI for your PPC campaign. This data can help you understand what the maximum performing keywords for your website are.